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Brand Board

Shaken, Styled,

SERVED,

MixBox!

Welcome to the MixBox visual design journey, where playful ideas evolved through sketching and experimentation into a refined identity, logo, icons, layouts, and tone of voice.

COURSE

Brand Borad Design at

Devine

MADE WITH

Figma

Situation

Making cocktail moments easier at home

We explored how busy professionals could enjoy quality cocktails at home without the usual effort. The challenge was to make it feel easy, stylish, and special.

Our Goal

Designing a cocktail brand that feels effortless but elevated

Our goal was to design a subscription cocktail service that feels chic, playful, and convenient. MixBox should turn a regular evening into a small experience.

Process

  • Styleboard

    Gathering visual references to define the mood, palette, and aesthetic direction of the brand.

    Visual Direction

  • Brand Research

    I began with research and sketches to explore brand elements, then refined concepts and applied the chosen typeface after defining the styleboard.

    Strategy

  • Logo Sketching & Icon Exploration

    I experimented with an abstract style that helped me understand the shapes and meanings, then I changed it to something that would go more with the brand.

    Ideation

  • Packaging & Insta Mockup

    When it came to the mockups, I had a lot of ideas but had to narrow them down. I chose to focus on an Instagram post, the box itself, and a small animation of the liquid. I played with visual elements like the wave and the grid. For the Instagram mockup, I explored several photos and eventually chose one that struck the right balance - chic but still fun.

    Application

  • Styleboard

    Gathering visual references to define the mood, palette, and aesthetic direction of the brand.

    Visual Direction

  • Brand Research

    I began with research and sketches to explore brand elements, then refined concepts and applied the chosen typeface after defining the styleboard.

    Strategy

  • Logo Sketching & Icon Exploration

    I experimented with an abstract style that helped me understand the shapes and meanings, then I changed it to something that would go more with the brand.

    Ideation

  • Packaging & Insta Mockup

    When it came to the mockups, I had a lot of ideas but had to narrow them down. I chose to focus on an Instagram post, the box itself, and a small animation of the liquid. I played with visual elements like the wave and the grid. For the Instagram mockup, I explored several photos and eventually chose one that struck the right balance - chic but still fun.

    Application

  • Styleboard

    Gathering visual references to define the mood, palette, and aesthetic direction of the brand.

    Visual Direction

  • Brand Research

    I began with research and sketches to explore brand elements, then refined concepts and applied the chosen typeface after defining the styleboard.

    Strategy

  • Logo Sketching & Icon Exploration

    I experimented with an abstract style that helped me understand the shapes and meanings, then I changed it to something that would go more with the brand.

    Ideation

  • Packaging & Insta Mockup

    When it came to the mockups, I had a lot of ideas but had to narrow them down. I chose to focus on an Instagram post, the box itself, and a small animation of the liquid. I played with visual elements like the wave and the grid. For the Instagram mockup, I explored several photos and eventually chose one that struck the right balance - chic but still fun.

    Application

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